Once upon a time…
Mimos is one of those ideas that feels like it has been quietly following me for years. I’ve spent most of my career helping people feel more seen and understood at work, but the heart of this really comes from my own life, being a mom and stepmom to six kids, building a blended family, and then moving our life from California to Spain. Somewhere along the way, I started thinking about how often the most important things go unsaid. We live in a world where we are constantly connected, and yet people can still feel surprisingly unseen or alone. We move quickly, we share a lot, we communicate all day long, but we don’t always stop to tell someone, in a meaningful way, this is what I notice about you, this is what makes you you, this is what I value in you.
That’s why I created Mimos. In Spanish, mimos means little gestures of affection, tenderness, and care, and that is exactly what I hope this platform for connection becomes. A way to capture the memories, the words, the tiny moments, and the things another person sees in us that are deeply true to who we are. I believe there is something powerful about being reflected back to ourselves through the eyes of people who know and love us. It can make us feel more grounded, more confident, and more sure of who we are. For me, Mimos is more than a book or a business idea. It is a way to help people feel truly seen, truly known, and deeply connected to the people who matter most.
Mimos is meant to be a platform for connection, not just a book company. It is a way to create the kind of loving moments that are remembered long after your children are grown and living lives of their own.
The two families behind it
Elizabeth Gaito
Elizabeth has spent more than twenty years helping executives and their teams grow, often in the most demanding conditions a business can face. She was SVP of Talent at Salesforce, leading global teams through hypergrowth, and a leadership consultant at Korn Ferry advising executives across industries and continents. She is a certified coach. She wrote the first Mimos book one evening for her own children, and that moment sparked the idea for Mimos.
Carles Fontanels
Carles builds the technology behind Mimos. He is also a father with a demanding job, which is exactly why he cares about this. Staying close to your children takes intention when the days are full.
Create a meaningful connection
Twenty minutes, and a moment your kids get to keep.
I'm ready to begin